Lush Cosmetics & HSI Team Up for #BeCrueltyFree Campaign
Posted by Aaron Seminoff on
Image via humane research Australia The Lush Cosmetics brand is making an awesome change to its popular New Shampoo Bar. Already a favorite with sustainability-minded consumers (no plastic bottles!), the cinnamon stick embedded in the bar is being replaced by a wooden stick that will carry a great cruelty-free message. The stick will have the #BeCrueltyFree hashtag and also a link to Humane Society International’s Be Cruelty Free campaign. Lush is already well-known as a cruelty-free beauty company, and now their collaboration with HSI will bring the anti-animal testing message to many millions of consumers. The message will be printed in both English and Chinese - the two most commonly used languages on social media. HSI reports that Chinese law...